[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Header” _builder_version=”4.16″ background_image=”https:\/\/chulvi.es\/wp-content\/uploads\/2022\/09\/web-dev-03.png” parallax=”on” animation_style=”fade” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/chulvi.es\/wp-content\/uploads\/2022\/09\/botellas-fmb2.png” title_text=”botellas-fmb2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.27.4″ _module_preset=”default”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.18.0″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text ul_type=”square” _builder_version=”4.18.0″ text_font=”||||||||” text_line_height=”1.8em” ul_font=”||||||||” header_3_font=”Lato|700||on|||||” header_3_font_size=”12px” header_3_letter_spacing=”3px” header_3_line_height=”2em” animation_style=”fade” animation_direction=”right” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text ul_type=”square” _builder_version=”4.18.0″ text_font=”||||||||” text_line_height=”1.8em” ul_font=”||||||||” header_3_font=”Lato|700||on|||||” header_3_font_size=”12px” header_3_letter_spacing=”3px” header_3_line_height=”2em” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”25%” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text ul_type=”square” _builder_version=”4.18.0″ text_font=”||||||||” text_line_height=”1.8em” ul_font=”||||||||” header_3_font=”Lato|700||on|||||” header_3_font_size=”12px” header_3_letter_spacing=”3px” header_3_line_height=”2em” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”40%” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text ul_type=”square” _builder_version=”4.18.0″ text_font=”||||||||” text_line_height=”1.8em” ul_font=”||||||||” header_3_font=”Lato|700||on|||||” header_3_font_size=”12px” header_3_letter_spacing=”3px” header_3_line_height=”2em” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”25%” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.27.4″ background_color=”#000000″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”||||||||” header_2_font=”|600||on|||||” header_2_text_color=”#1e90ff” header_2_font_size=”16px” header_2_letter_spacing=”3px” header_2_line_height=”1.8em” header_3_font=”||||||||” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.18.0″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”Lato|900|||||||” header_3_font_size=”35px” header_3_line_height=”1.5em” header_4_font=”Lato|700||on|||||” header_4_text_color=”rgba(12,12,12,0.27)” header_4_font_size=”13px” header_4_letter_spacing=”3px” header_4_line_height=”1.8em” header_3_font_size_tablet=”” header_3_font_size_phone=”25px” header_3_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]I started working as a freelancer in 2011 with Familia Mart\u00ednez Bujanda, it was my very first client. Through daily and direct collaboration with the marketing team, I am involved in every creativity and design project started by this winery family. Throughout these years we have worked all kind of designs: labels, packaging, catalogs, brochures, press originals, posters, dossiers, tasting sheets, stands, banners for online campaigns…[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Projects” _builder_version=”4.16″ custom_padding=”0|0px|0|0px|false|false” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” padding_top_bottom_link_1=”true” padding_top_bottom_link_2=”false” _builder_version=”4.16″ custom_margin=”||80px||false” custom_padding=”0|0px|0|0px|true|false” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”1%” box_shadow_style=”preset4″ box_shadow_horizontal=”-780px” box_shadow_vertical=”0px” box_shadow_color=”#f5f6f9″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#f5f6f9 50%|rgba(245,246,249,0) 50%” background_color_gradient_start=”#f5f6f9″ background_color_gradient_start_position=”50%” background_color_gradient_end=”rgba(245,246,249,0)” background_color_gradient_end_position=”0%” custom_padding=”60px||60px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/chulvi.es\/wp-content\/uploads\/2022\/09\/fmb-1.jpg” title_text=”fmb-1″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.18.0″ custom_margin=”|||-20%” custom_margin_tablet=”|||-10%” custom_margin_phone=”|||” custom_margin_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”80px||40px|” custom_padding_tablet=”0px|||” custom_padding_phone=”0px|||” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” padding_tablet=”0px|||” padding_last_edited=”on|tablet” custom_padding__hover=”|||” padding_phone=”0px|||”][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”Lato|900|||||||” header_3_font_size=”35px” header_3_line_height=”1.5em” header_4_font=”Lato|700||on|||||” header_4_text_color=”rgba(12,12,12,0.27)” header_4_font_size=”13px” header_4_letter_spacing=”3px” header_4_line_height=”1.8em” header_3_font_size_tablet=”” header_3_font_size_phone=”25px” header_3_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n
It\u2019s known by all how important the first impression is, for a wine it happens in the packaging: the label design is critical but we must not forget the capsule and the bottle itself.
\nThe label must convey the essence of the product, be memorable and draw the attention of a specific target. There is much that we must communicate in such a small space. And this is what makes label design so exciting.
\nFamilia Mart\u00ednez Bujanda owns five wineries which has allowed me to design hundreds of labels over the years. I\u2019ve dressed wines from cheaper prices to premium, and for different countries around the world (Spain, China, USA, UK, Switzerland…).[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” padding_top_bottom_link_1=”false” padding_top_bottom_link_2=”true” _builder_version=”4.16″ custom_margin=”40px||80px||false” custom_padding=”0|0px|0|0px|true|false” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”1%” box_shadow_style=”preset4″ box_shadow_horizontal=”780px” box_shadow_vertical=”0px” box_shadow_color=”#f5f6f9″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”80px||40px|” custom_padding_tablet=”0px|||” custom_padding_phone=”0px|||” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” padding_tablet=”0px|||” padding_last_edited=”on|tablet” custom_padding__hover=”|||” padding_phone=”0px|||”][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”Lato|900|||||||” header_3_font_size=”35px” header_3_line_height=”1.5em” header_4_font=”Lato|700||on|||||” header_4_text_color=”rgba(12,12,12,0.27)” header_4_font_size=”13px” header_4_letter_spacing=”3px” header_4_line_height=”1.8em” header_3_font_size_tablet=”” header_3_font_size_phone=”25px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
One of the projects that I love the most is Vi\u00f1a Bujanda, a D. O. Ca. Rioja winery. Being part of that project from the beginning allow me to work on their brand from scratch, creating the logo and all the accompanying graphics, and of course dressing the bottles. It was a very intense and enriching expirience.
\nIn 2020 we launched the redesign of some of the labels for the national market, a job that began in 2019 and has been quite a challenge. As a result we have designed an elegant labels with spectacular finishes.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(245,246,249,0) 50%|#f5f6f9 50%” background_color_gradient_start=”rgba(245,246,249,0)” background_color_gradient_start_position=”50%” background_color_gradient_end=”#f5f6f9″ background_color_gradient_end_position=”0%” custom_padding=”60px||60px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/chulvi.es\/wp-content\/uploads\/2022\/09\/cabecera-fmb.jpg” title_text=”cabecera-fmb” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.18.0″ custom_margin=”|-20%||” custom_margin_tablet=”|-10%||” custom_margin_phone=”|||” custom_margin_last_edited=”on|phone” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”5%” box_shadow_style=”preset1″ box_shadow_blur=”80px” box_shadow_spread=”25px” box_shadow_color=”rgba(12,113,195,0.07)” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” padding_top_bottom_link_1=”true” padding_top_bottom_link_2=”false” _builder_version=”4.16″ custom_margin=”||80px||false” custom_padding=”0|0px|0|0px|true|false” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”1%” box_shadow_style=”preset4″ box_shadow_horizontal=”-780px” box_shadow_vertical=”0px” box_shadow_color=”#f5f6f9″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#f5f6f9 50%|rgba(245,246,249,0) 50%” background_color_gradient_start=”#f5f6f9″ background_color_gradient_start_position=”50%” background_color_gradient_end=”rgba(245,246,249,0)” background_color_gradient_end_position=”0%” custom_padding=”60px||60px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/chulvi.es\/wp-content\/uploads\/2022\/09\/fmb-2.jpg” title_text=”fmb-2″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.18.0″ custom_margin=”|||-20%” custom_margin_tablet=”|||-10%” custom_margin_phone=”|||” custom_margin_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”80px||40px|” custom_padding_tablet=”0px|||” custom_padding_phone=”0px|||” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” padding_tablet=”0px|||” padding_last_edited=”on|tablet” custom_padding__hover=”|||” padding_phone=”0px|||”][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”Lato|900|||||||” header_3_font_size=”35px” header_3_line_height=”1.5em” header_4_font=”Lato|700||on|||||” header_4_text_color=”rgba(12,12,12,0.27)” header_4_font_size=”13px” header_4_letter_spacing=”3px” header_4_line_height=”1.8em” header_3_font_size_tablet=”” header_3_font_size_phone=”25px” header_3_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n
Finca Montepedroso is a winery in Rueda. In this case, as in Vi\u00f1a Bujanda, I was lucky enough to participate from the birth of the winery. Working on all the branding designs, from the winery identity to packaging and all the communication layouts.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” padding_top_bottom_link_1=”false” padding_top_bottom_link_2=”true” _builder_version=”4.16″ custom_margin=”40px||80px||false” custom_padding=”0|0px|0|0px|true|false” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”1%” box_shadow_style=”preset4″ box_shadow_horizontal=”780px” box_shadow_vertical=”0px” box_shadow_color=”#f5f6f9″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”80px||40px|” custom_padding_tablet=”0px|||” custom_padding_phone=”0px|||” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” padding_tablet=”0px|||” padding_last_edited=”on|tablet” custom_padding__hover=”|||” padding_phone=”0px|||”][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”Lato|900|||||||” header_3_font_size=”35px” header_3_line_height=”1.5em” header_4_font=”Lato|700||on|||||” header_4_text_color=”rgba(12,12,12,0.27)” header_4_font_size=”13px” header_4_letter_spacing=”3px” header_4_line_height=”1.8em” header_3_font_size_tablet=”” header_3_font_size_phone=”25px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
Infinitus is a brand with a selection of varietal wines. The most interesting point in this assignment, apart from the creation of the image of the wine, was to find a way to differentiate the bottles of each varietal while maintaining a homogeneous image.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(245,246,249,0) 50%|#f5f6f9 50%” background_color_gradient_start=”rgba(245,246,249,0)” background_color_gradient_start_position=”50%” background_color_gradient_end=”#f5f6f9″ background_color_gradient_end_position=”0%” custom_padding=”60px||60px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/chulvi.es\/wp-content\/uploads\/2022\/09\/fmb-3.jpg” title_text=”fmb-3″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.18.0″ custom_margin=”|-20%||” custom_margin_tablet=”|-10%||” custom_margin_phone=”|||” custom_margin_last_edited=”on|phone” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”5%” box_shadow_style=”preset1″ box_shadow_blur=”80px” box_shadow_spread=”25px” box_shadow_color=”rgba(12,113,195,0.07)” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” padding_top_bottom_link_1=”true” padding_top_bottom_link_2=”false” _builder_version=”4.16″ custom_margin=”||80px||false” custom_padding=”0|0px|0|0px|true|false” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”1%” box_shadow_style=”preset4″ box_shadow_horizontal=”-780px” box_shadow_vertical=”0px” box_shadow_color=”#f5f6f9″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#f5f6f9 50%|rgba(245,246,249,0) 50%” background_color_gradient_start=”#f5f6f9″ background_color_gradient_start_position=”50%” background_color_gradient_end=”rgba(245,246,249,0)” background_color_gradient_end_position=”0%” custom_padding=”60px||60px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/chulvi.es\/wp-content\/uploads\/2022\/09\/fmb-4.jpg” title_text=”fmb-4″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.18.0″ custom_margin=”|||-20%” custom_margin_tablet=”|||-10%” custom_margin_phone=”|||” custom_margin_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”80px||40px|” custom_padding_tablet=”0px|||” custom_padding_phone=”0px|||” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” padding_tablet=”0px|||” padding_last_edited=”on|tablet” custom_padding__hover=”|||” padding_phone=”0px|||”][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”Lato|900|||||||” header_3_font_size=”35px” header_3_line_height=”1.5em” header_4_font=”Lato|700||on|||||” header_4_text_color=”rgba(12,12,12,0.27)” header_4_font_size=”13px” header_4_letter_spacing=”3px” header_4_line_height=”1.8em” header_3_font_size_tablet=”” header_3_font_size_phone=”25px” header_3_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n
Promesa is a family of Rioja wines whose design was made specifically for the UK market. These types of projects are more complicated because you need to understand a foreign context, with its characteristics and peculiarities.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” padding_top_bottom_link_1=”false” padding_top_bottom_link_2=”true” _builder_version=”4.16″ custom_margin=”40px||80px||false” custom_padding=”0|0px|0|0px|true|false” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”1%” box_shadow_style=”preset4″ box_shadow_horizontal=”780px” box_shadow_vertical=”0px” box_shadow_color=”#f5f6f9″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”80px||40px|” custom_padding_tablet=”0px|||” custom_padding_phone=”0px|||” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” padding_tablet=”0px|||” padding_last_edited=”on|tablet” custom_padding__hover=”|||” padding_phone=”0px|||”][et_pb_text _builder_version=”4.18.0″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”Lato|900|||||||” header_3_font_size=”35px” header_3_line_height=”1.5em” header_4_font=”Lato|700||on|||||” header_4_text_color=”rgba(12,12,12,0.27)” header_4_font_size=”13px” header_4_letter_spacing=”3px” header_4_line_height=”1.8em” header_3_font_size_tablet=”” header_3_font_size_phone=”25px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
A portfolio shows the products we offer, but it also conveys the spirit and values of the family. That is why it is so important to design it with strategy and care.
\nFor Familia Mart\u00ednez Bujanda we have designed several catalogs and all kind of brochures for its different wineries, seeking to convey in each of them the personality of their wineries and, at the same time the brand values.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(245,246,249,0) 50%|#f5f6f9 50%” background_color_gradient_start=”rgba(245,246,249,0)” background_color_gradient_start_position=”50%” background_color_gradient_end=”#f5f6f9″ background_color_gradient_end_position=”0%” custom_padding=”60px||60px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/chulvi.es\/wp-content\/uploads\/2022\/09\/fmb-5.jpg” title_text=”fmb-5″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.18.0″ custom_margin=”|-20%||” custom_margin_tablet=”|-10%||” 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Client Familia Mart\u00ednez Bujanda Services Branding Packaging Digital DESIGNS Labels Logos Catalog Brochures Posters Tasting sheets Presentations Banners Social Media familia mart\u00ednez bujandaI started working as a freelancer in 2011 with Familia Mart\u00ednez Bujanda, it was my very first client. Through daily and direct collaboration with the marketing team, I am involved in every creativity […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-340","page","type-page","status-publish","hentry"],"yoast_head":"\n